Debenhams is encouraging shoppers to open the gates to The Secret Garden, thanks to a new partnership between the retailer and the upcoming movie.
The high street chain has taken inspiration from the film, choosing a series of edits with a floral theme. Products will include Mother’s Day gifts, as well as tropical homeware from the Lucy Tiffney brand – featuring colourful palm trees and cheeky monkeys – and fragrances that conjure up the great outdoors.
Mailshots and a strong presence on Debenhams’ website – to include a trailer for the StudioCanal film, along with interviews with the team behind it and sketches of the set – are helping to boost the tie-up.
The Secret Garden is due to hit cinemas on April 10.
