Mad Beauty – which recently had the company’s Disney licence extended to include the US, Canada, Brazil & Mexico – has signed a distribution agreement with Diverse Marketing and Total Business Fulfilment to support a huge expansion into the US market.
The agreements provide the infrastructure for the countrywide distribution of the company’s award winning, design led, bath, body and beauty gifting ranges which have seen huge growth over the last two years in the UK.
“It is a great honour to be able to bring our products to the US marketplace, especially as this includes some of America’s most iconic brands names,” states Mad Beauty’s managing director Trevor Cash. “We hope US customers will enjoy our unique mix of fun, creative packaging, combined with high- quality ingredients, and all at a great price.”
Added Wes Hardin, president at Diverse Marketing: “Mad Beauty has entered the US market by storm, and we foresee a long and successful partnership.”
Mad Beauty USA LLC, a wholly owned subsidiary of the British company, will offer Mad Beauty branded products, as well as the company’s co-branded licensed ranges under their ‘Never too Old for’ brand name. This will include licensed ranges for Disney and the recently signed Warner products.
Top: Mad Beauty’s trio of Disney lip balms.
