With sustainability a major force, the IFLScience brand has joined forces with One Tree Planted and SHO to launch two limited edition designs of their stainless steel reusable bottles. Ten per cent of the sales of the new SHO lines will be donated to One Tree Planted – a 501(c)(3) environmental nonprofit dedicated to global reforestation.
“We’re thrilled to be working with like-minded organisations like SHO and One Tree Planted to make a positive difference to the environment,” comments Michele Kuprewicz, head of retail and licensing at IFLScience. “The campaign is perfectly aligned with our mission at IFLS and we’re looking forward to seeing the benefits the limited-edition bottles can bring about.”
The activity, which is set to launch in time for Earth Month in April 2020, will be promoted via IFLScience, One Tree Planted and SHO’s social media channels.
Consumers will be invited to post a photo of their limited edition SHO Bottle, which will be available to buy online, to social media using #IFLearthmonth. For each photo posted, IFLScience will donate the funds for a further tree to be planted by One Tree Planted.
SHO was founded in 2014 with a mission of ensuring every human on planet earth uses reusable products rather than single-use items.
Top: The two new SHO limited edition re-usable bottles.
