ITE Group, organisers of Spring Fair and Autumn Fair, has announced a change of name and a new brand identity, Hyve Group.
“The goal of creating a world leading portfolio of ‘must attend’ events has inspired a number of recent initiatives for Spring Fair and Autumn Fair alongside a significant investment programme,” explains Julie Driscoll, Hyve Group’s UK regional director.
“We will continue to see the individuality of both shows maintained and enhanced as part of the Hyve Group, while tapping into centralised operating systems designed to deliver the best experience and ROI to exhibitors and visitors.”
Adds Hyve Group’s ceo Mark Shashoua: “We have transformed the Group into a next generation global events business, with our new name a better reflection of who we are now, capturing our ambitions for our future.”
Spring Fair takes place from February 2-6, 2020, at the NEC, Birmingham. Visit www.springfair.com
Top: Visitors at Spring Fair.
