Revealing just how much retailers across the board are fighting to up footfall into their shops, Greggs has upped the ante by not only offering a free gift-wrapping service at selected stores this week – using bespoke Greggs paper – but also releasing a range of stocking fillers that include a Greggs Christmas jumper, doughnut socks and sausage roll inspired umbrellas. While they wait, customers will also be offered a glass of mulled wine.
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Above: Greggs at Buchanan Galleries, Glasgow.
“Fitting everything in at Christmas can be a struggle, and we wanted to help our customers lighten the load,” commented Hannah Squirrell, customer director at Greggs. “Our free giftwrapping service means that weary shoppers can take a break while our elves wrap their presents, and they can even pick up some gifts for the Greggs fan in their life – or themselves – with our limited edition range.”
The service will be on offer in London’s Stratford Shopping Centre, Birmingham High Street, Manchester Parker Street, Newcastle Grainger Street and Glasgow Buchanan Galleries shopping centre from December 11-13.
Top: Christmas elves at selected Greggs stores will be giftwrapping customers gifts for free this week, as well as highlighting stocking fillers for the bakery store’s fans.
