A new dimension has been added to the Gift of the Year awards which sees The Giftware Association partnering with award winning tech company The Insights People. The two organisations arecombining their expertise to introduce the Kids Gift of The Year award and Parents Gift of The Year award.
Both competitions will run throughout the year – with seasonal winners across Spring, Summer, Autumn and Winter – with the awards running alongside The Giftware Association’s Gift of The Year competition. The final decision on the winners will be made by kids and parents – the end consumers.
“We have been looking at ways to grow Gift of the Year to be more than the annual competition it is, and hopefully create something that is all year round, celebrating all the fantastic products we see at all the shows we visit,” comments The Giftware Association’s ceo Sarah Ward.
“Our conversations with The Insights People in how we can work together to support our members quickly grew organically into the new competitions that we are due to launch.We are extremely excited to be workingalongside The Insights People as we share the same ethos insupporting the industry.”
Nick Richardson, ceo of The Insights People, added: “Since launching The Insights People in 2017 we have gained fantastic traction working with brands and publishers. We are already welcoming several major retailers for 2019 and are excited to be launching an award that reflects consumer opinion and gives an extra level of confidence to those launching new products and pitching to buyers.”
Entries for both awards will be open from the beginning of December and will run throughout the year. Companies can choose to enter both the awards or just one, and for the number of seasons required, giving them a chance to enter different products when they become available.
The winners will receive an industry report – marketing collateral to shout about their success – and the chance to attend a networking lunch with buyers and industry peers. The winning products will also feature in the Gift of the Year pavilion at Spring Fair 2019.
Visit www.kidsgiftoftheyear.co.uk and www.parentsgiftoftheyear.co.uk
