A recent collaboration between The Roald Dahl Story Company and Sainsbury’s features a special Christmas gifting initiative, revealing giftware from licensees that include BB Designs, Creative Tops and Bloom & Blossom.
“We already have a great partnership with Sainsbury’s across multiple categories, and are delighted that a number of our products will also feature across stores this Christmas,” comments Stephanie Griggs, licensing and design director at The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety of gifting options on offer caters for almost everyone.”
BB Designs has released an exclusive range in the seasonal gifting aisle which includes stationery, home and jewellery. The 11 gift lines retail at £10 or under, making them handy stocking fillers for fans of Charlie and the Chocolate Factory, The BFG, and Matilda.
Creative Tops meanwhile, has produced two exclusive bone china mugs featuring The BFG and Matilda which are available in the home aisle. All products feature illustrations by Sir Quentin Blake.
In addition, the Sainsbury’s Bloom and Blossom range, launched in the health and beauty aisle earlier this month, features six The BFG skus, including the hero Bath, Book and Bedtime gift set featuring an exclusive edition of The BFG book.
Top: A selection of the Roald Dahl Christmas giftware that’s available from Sainsbury’s nationwide.
