Stirling-based jewellery company Wow (Scotland) has triumphed in the recent Scottish awards for female entrepreneurs. The company, which trades as Lily Blanche, won the award for best use of social media in the BWSWES Awards jointly run by Business Women Scotland and Women’s Enterprise Scotland.
Lily Blanche won the award for its Facebook campaign, Lin’s Locket, which promoted the Lily Blanche Memory Keeper Locketwhich opens to reveal six secret photographs.
According to the company, it is a favourite with tennis coach Judy Murray, who wore it to watch sons Andy and Jamie become Wimbledon champions in 2016.
“The Memory Keeper Locket has a great ‘wow’ factor and people love seeing the secret images inside,” commented Gillian Crawford, founder of Lily Blanche, vice chair of the British Association of Women Entrepreneurs and a former deputy editor with the Sunday Times in Scotland. “We were delighted when the campaign went viral and even more so to win the award. This has been our most successful marketing campaign ever.”
Telling the story of Lily Blanche customer Hubert from Singapore, who wanted an heirloom love token to give to his fiancé, Lin, the campaign’s video has been viewed over 1.7m times and has been shared over 1200 times. The success of the campaign in driving sales has allowed the company to appoint new staff.
Gillian was presented with the award by the Financial Times’ Miss Moneypenny and the Dean of the Edinburgh Business School, Professor Heather McGregor.
Top: The winners of the BWSWES female entrepreneurs awards. Lily Blanche founder Gillian is Crawford is third from the right, centre row.
