Wild & Wolf’s Ridley’s Games On Virgin Radio & Zoella’s YouTube

It was certainly fun and games during a recent Chris Evans’ Breakfast Show on Virgin Radio, thanks to presenter Rachel Horne, who not only brought Wild & Wolf’s Ridley’s Games Avocado Smash onto the show, but also gave the game a glowing review.

“It’s the ultimate family card game, but you need to have quite a calm persona, because it can get tense and shouty!” Rachel told listeners. “It slips into your handbag and is absolutely brilliant!”

Sam Pinkham, filling in for Chris Evans, was presented with Avocado Smash as a gift by Rachel, and commented on how he loved the Avocado-shaped packaging.

Above: Influential YouTube vlogger Zoe Sugg featured an array of Ridley’s Games in her Day In The Life YouTube video last week.
Above: Influential YouTube vlogger Zoe Sugg featured an array of Ridley’s Games in her Day In The Life YouTube video last week.

The national radio show, which draws an average audience of over 1 million listeners, (52.4 followers), subsequently posted about Avocado Smash in an Instagram story. Rachel Horne (16.6k followers) also posted about it on her Instagram grid and in a story.

And if all of that wasn’t exciting enough, influencer Zoe Sugg (@Zoella), also featured seven games from the Ridley’s Games collection in her Day In The Life YouTube video on September 4.

The four minute segment shows Zoella run through Smashing Pumpkins, Peach Snaps, Selfish: The Zombie Edition, Nope!, Caffeine Hit and Think Fast, as well as Zoella spending several minutes playing the 2000’s Music Trivia Game.

Zoella has over 11.6 million followers on YouTube, and the video has received over 600k views and 257 comments.

Overall, the award winning toy and games brand had a potential estimated reach of over 1.6m people in the space of a week.

 

Top: Rachel Horne recently gifted Wild & Wolf’s Ridley’s Avocado Smash to Sam Pinkham on the Chris Evans show, broadcast on Virgin Radio.

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