Award-winning design-led gifting company Wild + Wolf are pleased to announce a new partnership between their children’s brand Petit Collage and The Roald Dahl Story Company to develop a range of products inspired by Roald Dahl’s iconic stories.
Marking the first literary licence partnership for Petit Collage, the product collections will feature Roald Dahl’s irreverent storytelling across Petit Collage’s toys, gifts, puzzles, board games, card games and dice games, featuring Quentin Blake’s illustrations, for distribution across the UK, Eire, the Channel Islands, the Isle of Man and Europe.
“Partnering with an evergreen children’s brand like Roald Dahl is a dream come true, and a brilliant fit for Petit Collage,” enthuses Emma Puzey, licensing manager at Wild + Wolf. “The longevity of Roald Dahl’s stories is demonstrated by 50+ years of delighting children and adults with books that have become a childhood staple. Petit Collage is in a unique position to offer quality, sincere gifting that pairs well with the respected children’s literature of Roald Dahl and shares in its fun and enthusiasm.”
The properties that the license covers include Matilda, Charlie & The Chocolate Factory, The BFG, James & The Giant Peach, The Enormous Crocodile, The Witches and Fantastic Mr. Fox.
The initial collection will launch in AW20.