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Waxing Lyrical About Valentine’s Day

According to the Greeting Card Association, (GCA), an estimated 145m Valentine’s Day cards are sent out each year, so with February 14 on the horizon, and 38.2% of single people continuing to date during the pandemic, romance is in the air. So what’s trending on the gift front?

It’s a scientific fact that smell has a stronger link to emotion than any of the other human senses,” says Wax Lyrical’s head of product Rachel Holmes, “so the right scent – such as jasmine, saffron, ginseng and patchouli – can make for a magical evening, while vanilla and sandalwood can help a loved one to relax and feel loved if it’s a family home.”

She continues: “Candles are used and enjoyed for a long time. They can represent traditional gifts such as roses, and can be fun or sophisticated.”

The company is currently featuring a Valentine’s guide on its website www.waxlyrical.com with Rachel pointing out that celebrating Valentines Day doesn’t have to mean spending a lot of money. “It’s about setting the scene and creating the right environment, with candles, of course, the ‘must haves’.”

 

Top: The RHS Black Cherry & Rose candle by Wax Lyrical.

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