Sarah Ferguson, Duchess of York, is to launch her own lifestyle brand, according to reports. Duchess Inc will aim to combine glamour with compassion, while also playing on Sarah’s royal connections, according to Mail Online.
Product ranges will come under three titles, with Ginger & Moss the ‘premium’ label selling homewares, textiles and wallpaper. The Duchess Collection will be an ‘accessible premium’ range of jewellery, candles and fragrances, as well as tea, chinaware, preserves, while Fergie’s Farm will be a range of organic convenience foods.
There are also plans for the jewellery collection to be sold via QVC.
The news follows on from Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, trademarking the ‘Sussex Royal’ brand, ahead of their announcement they would be stepping down as senior royals.
Top: Following on from the recent announcement by the Duke and Duchess of Sussex, the Duchess of York has confirmed that she will be launching a lifestyle brand.