Rex London recently conducted a survey to find out what people like and dislike about gift giving. The results found that 48% of people expect to receive random gifts from their partners. In fact, the findings revealed that 92% of people prefer giving random gifts than Christmas, birthday or gifts for other marked occasions. Some 91% said the same about receiving them.
The survey also asked respondents what the most important aspects of gift-giving are. Thoughtfulness came out on top, showing it really is the thought that counts. This was followed by effort, then uniqueness, practicality and, in last place, price. The findings also revealed that more than eight in ten of us (84%) pretend to like gifts we dislike.
The results show that the best way to tell you’ve given a good gift isn’t by the reaction of the recipient. More than half of respondents (52%) said it’s by how quickly they engage with the gift, with 44% believing it’s defined by bringing up the gift in a random conversation in the future.
Rex London also found that the least favourite people to buy for are the in-laws,with 26% of people voting for them. On the other hand, kids are the most popular group to buy gifts for (56%), followed by best friends (11%). More respondents voted for the dog – than they did for friends or dads – for their ‘favourite’!
To view the survey results in full, click here: Nearly half of us expect random gifts… | Rex London blog.
Top: Rex London recently carried out a gift giving survey, revealing that giving random gifts topped the list for both givers and receivers.
