This ad will be closed automatically in X seconds.

Retailers Need To Have A Good Spring Clean, Says Boxer Gifts’ Thomas O’Brien

With physical trade shows unable to take place for now, has been catching up with suppliers to find out more about their new launches for Spring/Summer.

Thomas O’Brien, managing director of Boxer Gifts, talks about what’s new this season, as well as why he believes that the high street, and independents, will bounce back

Thomas, with Boxer Gifts all about fun, novelty gifts, what’s new for Spring/Summer to cheer us all up?

“We haven’t held back with our product launches this season, with the focus on keeping up with the current trends. We’ve got a new range of quirky mugs featuring lockdown hobbies such as knitting, sewing and crochet. We’ve done some virtual meeting props too – I’m On Mute, Toilet Break, Can I Speak Next, etc –  as well as desk signs for people working from home. There’s also a virtual meeting doodle book. In addition, we’ve also brought out a Kalma Kitty mug, as well as new stress toys, to include Moody Cow. Also new is a cute Hatch A Butterfly where you put the chrysalis in water and it expands and grows. It makes a great children’s stocking filler.”

Above: Boxer Gifts’ virtual meeting props.
Above: Boxer Gifts’ virtual meeting props.

What advice would you give to retailers in advance of re-opening their shops on April 12?

“Have a good Spring clean! Retailers need to put leftover stock in the bin and bring in new products.”

What’s your view on retail going forward?

“Retailers need to be open and to stay open. Right now, the high street feels like a different place, but with many of the big retailers gone, there’s a lot of market share that’s up for grabs, although I do think that independents will find it tough for a bit. However, you can’t go to a café or restaurant online, so once everything re-opens, people will be going back to the high street not only to grab a coffee or some lunch but to go shopping too. There will be people going back to offices – I see working from home disappearing –  and they will be among those shopping for gifts because they can no longer go into a store like Debenhams. So hopefully there will be a boom of new independent retailers opening up, as well as retailers moving up from a small shop to a medium sized store, or expanding from three to four shops to 20 outlets, although landlords are going to have to get real on rents, otherwise there will be a lot of empty properties!”

Above: A WFH desk sign.
Above: A WFH desk sign.

What else is in the pipeline for Boxer this year?

“We’re driving forward a lot of new product. Since the pandemic hit, we’ve carried on developing products that make for interesting giftware, and the good news is that we’ve got lots of exciting, fun stuff coming out for the Autumn.”


Top: Thomas O’Brien, managing director of Boxer Gifts.

Open (1)
There was huge swell of local support for gift retailers as they re-opened their shops on Monday...
On the day his stores re-opened, retail tycoon Theo Paphitis shared his views with Sky News’ Dermot Murnaghan...
The finalists in The Small Awards, organised by Best Small Business Britain, have been revealed...
Leading brands, companies and individuals join POC as part of their sustainable journey...
PGH (1)
The March/April issue of Progressive Gifts & Home is available to read now, bursting with insightful news, views galore, up-to-the-minute features and the newest product launches....
As non-essential retailers get ready to re-open on Monday, a trio of gift shops reveal what they’ve been doing to ensure that they open their stores with a bang...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.