November’s Brand Licensing Europe is partnering with Products of Change to spotlight sustainability in a new activation at this year’s event.
The BLE sustainability activation, in partnership with Products of Change, will be front and centre on the show floor, featuring six unique zones – Fashion Innovation, Material Innovation, Retail Innovation, Product Innovation, Brands of Social Change and Products of Chance free 121 Clinics – to inspire the industry towards a more sustainable future.
The zones will highlight the in-roads that brands, retailers and manufacturers are already making in fashion, product, material and retail innovation, as well as the impact this can have on the global licensing industry, consumers and beyond.
“Brand owners, retailers and manufacturers have all been making purposeful and practical commitments to improving the sustainability of their products, businesses and the sector as whole through a range of initiatives focused on putting the planet before profit, and we can’t wait to showcase these at BLE in November to inspire others on their sustainability journeys,” commented Anna Knight, VP of Licensing, Informa Markets.
Helena Mansell-Stopher, founder and ceo of Products of Change added: “With both Covid and Brexit hitting business hard this year, it has been extremely encouraging to see the industry still focusing on transitioning to a more sustainable production model, as well as incorporating a large proportion of the UN 17 Sustainable Development Goals within their sustainability framework. I cannot think of a better place to celebrate the industry’s achievements than being able to physically show them at BLE this year. It is a real honour to be working with the progressive team at Informa to bring this activation to life, and I’m really looking forward to inspiring more businesses to come on the sustainable journey with us.”
BLE returns to London’s ExCeL from 17-19 November, followed by an online event from 30 November – 1 December.