This ad will be closed automatically in X seconds.

Plush Tops The Toy Charts

With Toy Fair at London’s Olympia currently in full swing, the BTHA and The NPD Group revealed their annual industry insights as the show opened its doors yesterday (24 January).

Against a challenging economic backdrop in 2022 that saw UK toy sales decline 3% to £3.6bn, it was traditional toy categories – plush (soft toys), building sets, action figures and vehicles – which drove toy sales, with all four categories seeing positive growth during the year.

However, the best performing category of 2022 was plushup a significant 29% YoY, which delivered exceptional results for the toy industry due to its popularity with a wide audience, and its collectability appeal.  

“Last year, new product innovations were vital to driving sales in the UK toy industry which led to growth in the plush category. With a strong line-up of new releases for 2023, the UK toy industry has signs to be optimistic about the year ahead,” stated Kerri Atherton, head of public affairs at the BTHA.

Licensed toys grew for the fourth consecutive year, up by 5.5%, now accounting for 31% of the market – the highest ever share. Meanwhile, the average selling price of a toy, now at £10.54, shows that toys remain accessible all year round purchases.

In-store purchases increased throughout the year, with offline sales accounting for 51% of the UK toy market, an increase of 6% from 2021. Online sales are still ahead of where they were before the pandemic, when online sales accounted for just 35% percent of the market.

Toy Fair runs at London’s Olympia until tomorrow (26 January). Visit www.toyfair.co.uk

Top: Toy Fair at London’s Olympia.

MORE NEWS
SpringFair
 
Buyers were out in force across the show...
LLB
 
The flamboyant designer and TV personality was at the show to launch a range of patterned wellington boots with Lunar...
DepescheTopModel
 
Gift and stationery brand recalibrates its UK operation...
SF
 
Highlights include seminars from keynote speakers, to include Theo Paphitis and Jo Jo Maman Bebe’s founder Laura Tenison MBE, as well as daily catwalk shows and much more besides...
SpiceKitchen
 
“The business started as a hobby but I’ve never worked so hard in my life,” Shashi Aggarwal told presenter Winifrid Robinson...
LicLookout
 
Start Licensing’s Ian Downes shares his observations following a visit to Toy Fair 2023...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.