Pet Gifting On The Up

With the UK pet market forecast to be worth £7bn in 2020/2021, Wild & Wolf has confirmed that the company will be introducing a pet gifting range, Wild & Woofy, for SS20.

The playful collection is aimed at dogs and cats, and will include lines such as leads, food bowls, chew toys and pet starter kits featuring funny messages from the pet’s perspective, as well as complementary lines such as mugs and pins, for pet owners.

“Humour was a massive consideration for Wild & Woofy,” Wild & Wolf’s senior marketing executive Joelle Engolia told “It’s  important that we lend a witty and fun tone to the pet’s thoughts and words, because pets bring their parents joy and laughter. Therefore silly, tongue-in-cheek products that give a voice to their pet’s unique personality increases that enjoyment.”

Joelle adds that the transformation from human to pet gifting comes after the Wild & Wolf creative team saw how popular the ‘pet parenting’ trend has become.

“Pet households now make up over half of all households in the UK, and consumers look to buy gifts for their pets because they’re considered to be a family member who deserves to be spoilt just like a child,” Joelle highlights. “The trend is seen especially among millennials, who are willing to splurge on products for their pets that mirror their own purchases, whether it’s clothing, travel accessories or gifts, as well as putting more consideration into thoughtful necessities such as leads and bowls, etc.”


Top: Cats and dogs will be in for a gifting treat when Wild & Wolf launches Wild & Woofy for SS 2020/2021.

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