Although John Lewis is continuing with a phased, re-opening programme, in a statement to its partners, the company has said that it is “highly unlikely” that all of its 50 stores will reopen. Reasons cited include “too much floor space for the way in which people want to shop.” Details will be shared with staff later this month.
Meanwhile, next Monday (July 13), a further ten department stores – to include stores in Edinburgh, Glasgow and Cardiff – will re-open, followed by Oxford Street on July 16, bringing the total number of re-openings to 32.
Commented Bérangère Michel, executive director for customer service. “We are re-opening our shops carefully, and in phases, to ensure that our safety measures are absolutely right.”
She highlighted that the department store is already applying lessons learned. “We’ve learned how crucial our newly created host roles are – which help customers adapt to the new social distancing measures and new ways of shopping – in ensuring customers have an enjoyable experience,” she confirmed.
She added that although John Lewis stores are not able to offer all the in store experiences that they did pre-Covid-19, customers can still enjoy a varied shopping experience.
The retailer recently appointed turnaround specialist Pippa Wicks as the company’s new executive director.
Top: John Lewis Partnership is continuing to re-open more stores, with customer hosts helping shoppers to adjust to the new social distancing measures.