Among the delighted winners to be crowned at the Licensing Awards, held at a glittering ceremony at London’s Grosvenor House hotel last night (13 September) was Mad Beauty, winner of the Licensed Giftware Range, Home Décor, Tableware or Housewares Range category, for its Winnie The Pooh Bath & Body Collection.
“We have always loved the Pooh range and felt it delivered on all our goals of trying to make cosmetics fun,” Mad Beauty’s co-founder Julia Cash told GiftsandHomenet. “So it was tremendously exciting and very rewarding that our peers thought so too. It makes all the hours spent on concepts and design worthwhile.”
Last night’s event began with over 1200 guests falling silent for a minute to honour Her Majesty Queen Elizabeth II.
In her opening address, Jakki Brown, md of Max Publishing (which owns and organises The Licensing Awards), commented: “While the news about The Queen was not unexpected, that does not take away from the enormity of the loss. She has been a huge part of all of our lives and contributed so much over her 70 year reign.”
The full list of winners of The Licensing Awards 2022 are:
THE UK RISING STAR
Jessica Dodd, Hasbro
RETAIL CATEGORY WINNERS:
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Smyths Toys
BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV
THE RADAR AWARD
Vanilla Underground
BEST OVERSEAS RETAILER OF LICENSED PRODUCTS
Aldi
BEST LICENSED RETAIL MARKETING INITIATIVE
Pokémon x Charli Cohen Electric/City Brandiverse with Selfridges
BEST LICENSED PROMOTIONS CAMPAIGN
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo
BEST LICENSED LIVE EVENT
Doctor Who: Time Fracture Immersive Event from Immersive Everywhere
PRODUCT CATEGORY WINNERS
BEST LICENSED TOYS OR GAMES RANGE
Bluey Play-sets from Moose Toys
BEST LICENSED DRESS-UP OR PARTYWARE
Baby Shark Party, Balloon and Costume Range from Amscan International
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE
Peppa Pig #PlantWithPeppa Range for Character.com from Fashion UK
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Peanuts Children’s Range from Marks and Spencer
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Bridgerton Collection from Stradivarius
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
LEGO DUPLO Audio Cards from Yoto
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Unilever Famous Foods Greeting Cards from Tache
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Winnie the Pooh Bath and Body Collection from Mad Beauty
BEST LICENSED FOOD OR DRINK RANGE
Friends Central Perk Hot Beverage Range from CafféLuxe
THE INNOVATION AWARD
Thomas and Friends Sensory Friendly Range from Character.com
BEST SUSTAINABLE LICENSED PRODUCT
Peppa Pig Plant with Peppa Collection for George@Asda
PROPERTY CATEGORY WINNERS
BEST PRESCHOOL LICENSED PROPERTY
Bluey
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY
Wizarding World
BEST TEEN OR ADULT LICENSED PROPERTY
Stranger Things
BEST GAMING LICENSED PROPERTY
Pokémon
BEST FILM LICENSED PROPERTY
Encanto
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Billie Faiers
BEST SPORTS LICENSED PROPERTY
Tottenham Hotspur Football Club
THE CLASSIC LICENSED PROPERTY AWARD
Paddington
WHAT KIDS LOVE AWARD
Minecraft
HONORARY ACHIEVEMENT AWARD 2022
Stephen Gould
The Licensing Awards were once again backed by Brand Licensing Europe 2022 as headline sponsor, and also supported by industry trade body, Licensing International.
Top: Last night’s Licensing Awards were a triumph for Mad Beauty. Shown are the company’s Wendy Kent, operations director, and (second left) Jonathan Tomkin, head of commercial. They are shown with David Sprei, commercial director of Penguin Ventures, sponsor of the category. On the left is comedian Tom Allen who hosted the event.
