Keeping It ‘Sweet’ For Easter

As gift retailers get ready to celebrate Spring/Easter, Christmasworld’s trend forecasters Stilburp bora.herke.palmisano have highlighted top tips for retailers to enable them to make the most of the occasion, with Sweet Traditions a key trend for 2019/2020 that successfully reflects the mood.

“Sweet Traditions features delicious fresh shades, such as gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut and evergreen, all of which are extremely suitable for Easter, leaving plenty of scope for Easter interpretations,” explains designer Claudia Herke. “The surfaces are evocative of icing and sugar pearls, and there are also handwritten patterns and drawings as well as naive motifs. In general, candies are an extremely popular motif this year.”

She says that Norwegian patterns are also characteristic of the style, as are fresh colours, especially peach and berry shades. “Flowers and plants are light and airy blooms such as feathery fringed gerberas, clematis, poppies, dahlias, delphiniums, foxgloves and lupins, as well as lady’s mantle with delicate green grasses,” Claudia adds.

Above: Hand-blown glass sweets, macrons, biscuits, pretzels and croissants are all part of the Sweet Traditions trend.
Above: Hand-blown glass sweets, macrons, biscuits, pretzels and croissants are all part of the Sweet Traditions trend.

In terms of retail display, she suggests a design that combines vintage elements with modern urban themes. “There are countless models for playing with the theme of Easter in retail spaces in order to encourage customers to discover and buy,” she states. “The motto here is to always make it different and surprising for the customers.”

Claudia’s ideas include using a photographic wallpaper which depicts a café in a trendy part of London or other major European city, and hanging finely printed paper in stylised egg shapes from the ceiling.

 

Top: Colours such as gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut and evergreen can be matched with delicate blooms and grasses.

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