Jellycat, a favourite of Princess Charlotte – who was once photographed with Jellycat’s Fuddlewuddle Puppy – is embroiled in a battle with Aldi, reported The Sunday Times’s Louise Eccles (1 September).
The supermarket is being accused of copying one of Jellycat’s best sellers, Dexeter the Dragon, launched in 2019, which normally sells for £27, with Aldi’s copycat version on sale for just £4. The similarity between the two versions has already been picked up by Jellycat fans.
According to the newspaper, Jellycat is taking legal action, claiming that Aldi’s £4 dragon is “strikingly similar”, infringing the company’s IP. However, Aldi has hit back, saying that it’s version of the dragon “doesn’t have a name and simply displays features that are inherent to the dragon.”
Jellycat was founded by brothers William and Thomas Gatacre 25 years ago.
Top: Jellycat’s Dexter the Dragon that sells for £27.
