Driven by consumer demand for natural, mindful products, the incense market is experiencing significant growth, says Temple of Incense. The company highlights that the ancient art of burning incense has been associated with meditation and spiritual practices for centuries and is now finding renewed relevance in homes and workspaces.
“For us, and the Indian diaspora, incense has never been out of fashion – it is part of our everyday life,” comments co-founder of Temple of Incense, Simi Aydee. “We can put the growth in our business – over 50% year-on-year and a re-order rate of 100% with our 97 stockists worldwide – down to a surge in demand for high-quality, natural incense from a broader consumer segment particularly interested in premium products and contemporary aromas with benefits.”
She points out that incense sticks no longer carry the baggage of the 60’s bohemian lifestyle, fundamentally aligned with patchouli oil and cheesecloth. Instead incense, and artisan burners that double as works of art, a infusing spaces with not only a sense of calm and nostalgia, but also elevating relaxation. “Lighting incense comes with added ritualistic appeal for meditation, yoga, or ‘chilling out’,” says Simi.
She adds: “We are committed to the ways that incense has been made for centuries, honouring those traditions but with even better, premium blends, from Oriental, floral and woody scents to uplifting hints of spice and resin and notes of Sandalwood often found in luxury perfumeries and candle brands, but without the heavy price tag.”
Temple of Incense products, sourced locally where possible, are vegan, cruelty-free and handmade with a deep commitment to social and environmental responsibility.
Visit www.templeofincense.com
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