This ad will be closed automatically in X seconds.

Home Entertaining Is Driving Sales

Amid all the current financial turmoil, it seems that everything stops for tea, with Zoe Wiseman, buyer at Morleys Group of department stores, highlighting afternoon tea collections as one of the strongest tableware categories.

“We’ve seen a big demand for tableware, as so many people focused on their homes during lockdown,” confirms Zoe. “We’ve found that people are looking for more sustainable, iconic pieces, items that will last, and we’ve also seen a massive increase in people wanting to buy afternoon tea collections, to include cups and saucers, tea plates and cake stands. I think the trend has stemmed from the pandemic, when people entertained friend and family in their gardens, and it has carried on.”

Continues Zoe: “Currently, the big colour trend is dark green, but as we go into Spring 2023 there will be lots of pastels and florals. We have come such a long way since the beginning of covid and our customers have done a complete 180 degrees. We’re seeing less of a trend driven customer and more of a classic buyer wanting tableware with longevity.”

Morleys is a group of eight local independent department stores, seven of which are in and around the Greater London area, with one in Newbury, Berkshire.  The Group named after the original store – Morley and Lanceley – first opened its doors in Brixton, South London, in 1927.

Above: Zoe Wiseman, buyer at Morleys Group of department stores. She is shown at Elys in Wimbledon, the Group’s flagship store.

Local gift card giant unveils a campaign which runs until December 21...
The limited edition print, which went viral, features Her Majesty, Prince Philip and a corgi, capturing enduring love...
Floral Street
The company unveils Scentschool in a box...
“We want to give everyone a chance to enter,” says The Giftware Association’s Chris Workman...
Almost 70% of pet owners will put a present under the tree for their furry friends...
Spring Fair
In collaboration with TrendBible, a free new report looks at the trends for next year...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.