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Hale Events Branches Out Into Consumer Shows

Hale Events, owners of Giving & Living in Exeter, as well as four other business-to-business shows, has gone down a new – and festive – avenue with the acquisition of the Christmas Shopping Fayre, one of the UK’s leading Christmas consumer shows.

“We decided to add this consumer show to the mix of events we run for several reasons,” explains Mike Anderson, managing director of Hale Events. “Firstly it’s a very successful event that we have known for a long time, and the exhibitors, in a large number of cases, are visitors to our Giving & Living trade show making it a great way to get to know them better. Secondly it’s in the South West, which is a region we understand very well.  And finally, it takes place at just the right time of year for our business, and also for us to do our own Christmas shopping!”  Mike quips.

He continues: “The show complements the range of business to business shows that we currently organise, and will provide a great direct sales opportunity for our clients, at a fantastic time of year.”

Held annually at Exeter’s Westpoint, the Christmas Shopping Fayre, previously owned by founder Grahame Davidson since 1996, features 250 diverse stallholders, and regularly attracts tens of thousands of festive shoppers.

The Christmas Shopping Fayre takes place November 23-25 at Westpoint, Exeter.

 

Top: Mike Anderson (second from right) is shown with Grahame Davidson, the Christmas Fayre’s previous owner.  On the right is Hale Event’s director Mike Sartain.

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