This ad will be closed automatically in X seconds.

Groovy Chick Celebrates Its 30th Anniversary

With Groovy Chick celebrating its 30thanniversary this year, DRi Licensing is bringing the brand back to retail, tapping into the trend for nostalgia. Current licencees include the Personalised Memento Company (PMC), whose best selling gift lines include stationery, diaries, wall art, money boxes, mugs and chocolate.

Above: A personalised Groovy Chick diary from PMC.
Above: A personalised Groovy Chick diary from PMC.

Created in the ‘90s by design studio Bang on the Door, Groovy Chick has recently enjoyed outstanding success with Misirli’s sock launch in Primark earlier this year, with the socks selling out within weeks. A second range of socks will be going into Primark this summer.

YouTube’s Zoella has expressed her love for Groovy Chick with the Misirli socks appearing on her Primark Summer Haul vlog which has so far achieved over 1.5 million views.

In addition, the latest Groovy Chick T-shirt launch on online retailer TruffleShuffle was a huge hit on social media, and with the press, with orders flying out, confirms DRi.

Recent signings include Moonpig and TPD Textiles.

 

Top: YouTube’s Zoella with Misirl’s Groovy Chick socks.

 

MORE NEWS
GiftCards
 
Local gift card giant unveils a campaign which runs until December 21...
HRH QEII
 
The limited edition print, which went viral, features Her Majesty, Prince Philip and a corgi, capturing enduring love...
Floral Street
 
The company unveils Scentschool in a box...
GOTY23
 
“We want to give everyone a chance to enter,” says The Giftware Association’s Chris Workman...
PetGifting
 
Almost 70% of pet owners will put a present under the tree for their furry friends...
Spring Fair
 
In collaboration with TrendBible, a free new report looks at the trends for next year...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.