At gift and lifestyle retailer MiMi, which has stores in Hartley Wintney and Wokingham, owner Julianne Moore and her team were delighted to return from a recent charity trek – climbing Mount Snowdon and zip-lining back down again – to discover that they had significantly added to the store’s trophy cabinet.
A past Greats winner, and a finalist in this year’s awards, Julianne was delighted to discover that MiMi had won a trio of accolades – E2 Media Award Of Excellence Bespoke Women’s Wear Of The Year 2022; Global 100 Best Bespoke Clothing Retail Outlet 2022, and IE 100 Awards 2022 Winner – for the womenswear side of the business.
“We are over the moon to be recognised in these areas of our business,” enthused Julianne, “especially as all the awards were nominated via supplier or customer participation. We have also been shortlisted in the Drapers Independents Awards, celebrating the best in independent fashion retailing, so have a trip to London booked to attend the finals in September!”
As for the MiMi ‘Do Snowdonia’ Welsh adventure, the aim was to raise £250 for Spotlight UK Basingstoke, which supports vulnerable and disadvantaged young people, adults and isolated elderly across Berkshire, Oxfordshire, Hampshire, and Surrey, but was almost doubled to £450.
“Take a trip to Wales they said, walk up Snowdon they said, and while you’re there ride the largest zip wire they said!” laughed Julianne. “All done, all out of ourcomfort zone and all to raise money for an amazing charity. Wales, we were tired, you were wet and windy but we had a blast!”
Added Julianne: “I love the industry I’ve been part of for 30 years. Although it’s challenging at times I wouldn’t want to be anywhere else!”
Top: Multi-award winning MiMi in Hartley Wintney.