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Gift Indie Triumphs At The Progressive Preschool Awards

Soup Dragon in North London’s Crouch End – which specialises in traditional toys, quirky retro, contemporary and unusual gifts, as well as funky clothing and accessories for babies and children – won the Best Independent Gift Retailer category in the virtual Progressive Preschool Awards, held at the end of last week (November 12). 

Above: Award winner: Soup Dragon in Crouch End, North London.
Above: Award winner: Soup Dragon in Crouch End, North London.

Also triumphant on the night was the Sustainable Toy Range from Bigjigs Toys which won the award for the Best Preschool Gift Range.


Before the Awards kicked off, Fran Bishop, a contestant on The Apprentice in 2016, and currently owner of three The Pud children’s clothing stores, inspired over 500 attendees with her story and impassioned views on independent retailing in a special pre-awards interview. Alan Dedicoat – the ‘voice of the balls’ for the National Lottery, and the voice-over on Strictly Come Dancing  – announced the winners.

Above: Alan Dedicoat as the compere on the night.
Above: Alan Dedicoat as the compere on the night.

“It was wonderful to bring everyone together this evening – an industry united, not separated by distance,” commented Rob Willis, director of Max Publishing, which owns and organises the event. “Well done to all the winners and worthy finalists. While not the same as a physical event, the banter and camaraderie in the ‘session rooms’, and in the busy chat log, certainly engendered a lively feeling of togetherness.”

The full list of winners of The Progressive Preschool Awards 2020 are as follows:

Best Supermarket Retailer of Preschool Products
Sponsored by ViacomCBS

Best Multiple Retailer of Preschool Products
The Entertainer
Sponsored by Misirli

Best Mixed Retailer of Preschool Products
Sponsored by Rainbow Designs

Best Department Store Retailer of Preschool Products
John Lewis & Partners
Sponsored by Walker Books

Best Online Retailer of Preschool Products
Sponsored by Aykroyd & Sons

Best Independent Nursery Retailer
Adorable Tots, Rochdale
Sponsored by East Coast Nursery

Best Independent Gift Retailer
Soup Dragon, Crouch End
Sponsored by Hippychick

Best Independent Apparel Retailer
Popsy and Peanut, Towcester
Sponsored by Amscan International

Best Independent Toy Retailer
Toys ‘n’ Tuck, Southend on Sea
Sponsored by RH Smith & Sons (Smiffys)

Best Preschool Apparel and Accessories Range
AW20 Collection from Blade & Rose
Sponsored by Hasbro

Best Preschool Toy Range
PlanToys Detective Set from Little Concepts
Sponsored by BBC Studios

Best Preschool STEM Range
Botley Coding Robot Range from Learning Resources
Sponsored by Dr. Gummer’s Good Play Guide

Best Preschool Publishing Range
The Gruffalo’s Child Musical Advent Calendar from Danilo
Sponsored by Redan Publishing

Best Preschool Home or Furniture Range
Oasis Oval Cot from Boori
Sponsored by Harrogate International Nursery Fair

Best Preschool Gift Range
Sustainable Toy Range from Bigjigs Toys
Sponsored by Centum Books

Best Wheeled Goods/Car Seats Range
CRUZ V2 Stroller from UPPAbaby
Sponsored by Vista Public Relations

Best Preschool Kids Lifestyle Range
About Friends Collection from Lassig
Sponsored by Poetic Brands

Best Infant Development Range
That’s Not My… Collection from Rainbow Designs
Sponsored by Azaria PR

Best Preschool Essentials Range
Zed from Rockit
Sponsored by Media Snug and Nursery Online

Best Wholesaler or Distributor of Preschool Product
Sponsored by London Toy Fair

The Outstanding Achievement Award
Lisa Bryant, founder of Bump PR
Sponsored by Toymaster

Those who missed this evening’s event can catch up on the Max Publishing YouTube channel or by visting #PPSA20


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