This ad will be closed automatically in X seconds.

GA’s Virtual AGM and Members Day

Due to Covid-19, The Giftware Association hosted a virtual AGM and Members Day on Tuesday (June 9), featuring a webinar presentation by international motivational speakers Geoff Ramm and Nigel Risner.

Interwoven with Geoff and Nigel’s personal stories about a ‘perfect partnership’, taken from their own business experience, topics included how retailers and suppliers can set about creating outstanding customer service, with suggestions for the tools and techniques needed.

“Every opportunity we have to put a smile on someone’s face, we take it,” Geoff told attendees. “Everything we do with our businesses is centred around the perfect experience. So in the current situation, everything’s changed but nothing’s changed.”

He continued: “With over 66m people living in the UK, there are still birthdays, anniversaries and other special occasions that people need to buy gifts for, regardless of lockdown, with companies continuing to sell products. Therefore if you think about it in the right way, businesses can still get traction.”

Above: Nigel Risner (left) and Geoff Ramm are shown during the webinar.
Above: Nigel Risner (left) and Geoff Ramm are shown during the webinar.

Eschewing e-newsletters as “too impersonal”, Geoff revealed his way of keeping in touch with his clients is to do something more personal. “I send postcards,” he revealed. “I choose an animal postcard and write a personal note on the back.People photograph them and post them on social media. So both retailers and suppliers could take a photo of new products and put them onto a postcard which could then be mailed out to customers. Personally, I re-invest in clients I already have a relationship with, those that know and trust me, as a way of keeping those relationships strong. The minute you reach out and show you care, particularly if you show people vulnerability, people will love you even more.”

Emphasising the importance of coverage on social media, Nigel suggested investing in a small effort that’s both “topical and of the moment.”

Concluding the webinar, Nigel and Geoff added: “We hope we’ve put a smile on your face and a couple of ideas in your pocket!”

 

Top: Geoff Ramm and Nigel Risner delivered a motivational performance at the GA’s virtual AGM this week.

MORE NEWS
PG_H
 
The March/April 2024 issue of Progressive Gifts & Home  fanfares the fabulous Greats Awards and Gift of the Year Award 2024 finalists, as well as the findings of the 18th PG&H Retail Barometer. We also take a look at what’s trending in men’s gifts, along with the very latest news, views and new product launches, plus much, much more besides!...
BB
 
Showcasing flowers from the Asteraceae family, designs incorporate specially selected illustrations from the RHS Lindley Collections of historic botanical art...
MaiaGifts
 
“In 15 years, not a single day has passed without someone complimenting the store”...
NSW
 
Daily hashtags can be used to encourage customer participation...
Greats
 
“It’s such an honour to receive this nomination”...
Women in Gifts
 
The GA’s Sarah Ward, Nest’s owner Samantha Gibbs, and Products of Change’s Helena Mansell-Stopher will be among those taking to the stage...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.