From June 30 to July 3 2018, Tendence will be demonstrating various avenues in the special Tendence.Impulse area in Hall 11.0, including ways in which the retail trade can make their customers’ lives faster, simpler and, ultimately, more beautiful, say show organisers Messe Frankfurt.
Tendence.Impulse, first introduced at Tendence last year, is being continuously developed, and this year, there will be information, training and interaction on the main theme, ‘creating shopping experiences’, across four different sections.
The Point of Event area will focus on implementing innovative concept solutions at PoS. Expert advice on retail promotions and targeted sales pitches will also be on the agenda.
The Live Tool area will feature workshops and talks for open discussion on different approaches to creating shopping experiences. In the Social Media area, there will be graphic and practical presentations by bloggers and marketing experts, where retailers will be able to find out about what needs to be considered when using social media and how they can transform themselves from latecomers to digital forerunners. The Hospitality area meanwhile, is being designed to create an inviting atmosphere, and will offer a platform for networking.
The digital core however, is the impulse.tool online platform which offers registered retailers the opportunity for professional planning and implementation of their own product range and service expertise, in order to enable them to create effective sales impulses.
“Many retailers registered last year and, with our continued expansion of impulse.tool, further retailers will join them,” comments says Tendence’s group show director Philipp Ferger. “All I can say is: it’s worth it, because the Tendence tool offers the opportunity to carry on implementing the ‘creating shopping experiences’ theme consistently for 365 days a year, after Tendence is over.”
Expansion of the digital platform includes additional features, such as users’ success stories and experiences, regular email newsletters on innovations and trend forecasts, and competitions.
Elsewhere, visitors to Tendence will also gain inspiration from the Concept Store presentation area in Hall 9.0. “At Tendence, we give retailers the ideas they need to arrange their shops, so they reflect their personalities and are, therefore, unmistakable,” says lifestyle specialist and presenter Claudia Hain.
Practical business tips for retailers will also be offered at the stage in Hall 9.1, with experts advising on the best e-commerce strategies, how to create attractive collections, as well as advice on aspects of jewellery and fashion. The lectures will be followed by weekend half-hour workshops where visitors will be able to find out how to create a mood board.