Dunelm has reported its financial results for the first quarter ended 28 September, 2024.
Sales for the period were £403m, an increase of 3.5% year-on-year, with sales growth driven by volume, and compared to a strong period in the previous year. Digital sales growth was also strong, up 2ppts as a proportion of total sales to 37%.
“We have delivered robust sales growth over the first quarter, offering a wide range of products for the home, at outstanding value, and this continues to resonate with new and existing customers,” stated Dunelm’s ceo Nick Wilkinson. “As ever, relevance is central to our offer, and we were delighted by the success of our largest student campaign yet, which was well received by customers seeking out bright and stylish designs.”
He continued: “We continue to make good progress against our strategic plans. Later this year, we will bring our specialist proposition to inner London for the first time, opening at Westfield London. We’re excited about this and our wider opening programme, with five to ten new superstores planned per year over the medium term.”
He added that while Dunelm is yet to see meaningful change in underlying consumer sentiment in its markets, the company remains focused on its plans. “We believe we have continued to gain market share and, with continued strategic progress, remain confident in our ability to reach our next market share milestone of 10% in the medium term.”
Top: Dunelm is continuing to go from strength to strength.
