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Cost Of Living Crisis Is Starting To Bite, Says Bira

The British Independent Retailers Association (Bira) has said that the latest sales figure decline, as the £pound hits a 37-year low, is evidence that the cost of living crisis has crushed consumer confidence.

Figures showed that the £pound has fallen to a new 37-year low against the $dollar, while retail sales fell sharply in August, with the Office for National Statistics(ONS) reporting a 1.6% drop in sales volumes prompting concerns over the economy.

The ONS said the decline in August was the biggest since December 2021, and that all of the main retail sectors – food stores, non-food stores, non-store retailing and fuel – fell over the month.

“The latest retail sales figures, showing a sharp 1.6% decline in August, confirm what retailers have been saying for some time,” commented Bira’s ceo, Andrew Goodacre.  “The cost of living crisis has damaged consumer confidence and reduced spending, and that is a real concern for independent retailers as we approach the most important time of the year for retail sales.”

Continued Andrew: “These latest figures show how difficult life is on the high street. If the government needed further evidence that decisive action is needed, they now have it. We want to see positive statements for the Chancellor with details on the support package for businesses and how consumer confidence will be restored.”

Top: ONS figures revealed that retail sales fell in August.

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