Moda x Pure is set to make its debut at Spring Fair 2025 (2-5 February, NEC), creating a new fashion destination for visitors. The event will bring together the best of both shows under one roof with four sectors – Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch – alongside a programme of inspiring content.
Taking the theme of Modern Love, the Moda x Pure catwalk will present three shows daily showcasing comprehensive looks from exhibitors.
The Inspiring Retail Stage will feature panel discussions and retail insights, with speakers exploring topics such as sustainability, technological advancements, and trends for the new season.

Legendary British designer Jeff Banks will take to the stage on Monday February 3rd to reflect on 60 years of success in the world of licensing, branding and design, sharing anecdotes and hard-earned lessons. while Kate Hardcastle will deliver a keynote speech on The Science of Shopping – what consumers want next,exploring the evolution of consumer behavior, the psychology behind purchasing decisions, and actionable insights for retailers to thrive in 2025 and beyond. In addition, entrepreneur Andrew Xeni, founder of the eco-conscious brand Nobody’s Child, will share his expertise revealing how to scale a sustainable fashion brand in today’s competitive e-commerce landscape.
For fashion retailers interested in diversifying into homeware, Trendhub’s creatives will offer insights into the AW25/26 Homeware and Festive trends, highlighting contrasts between minimalism and abundance, with a focus on raw crafting and print layering.
Continuing the commitment to fostering emerging talent and supporting the next generation of fashion innovators, Moda x Pure has partnered with Graduate Fashion Foundation, with four graduate Fashion Week designers joining the catwalk to present their collections alongside established brands.
The Womenswear, Clothing & Footwear destination will be welcoming new exhibitors to include LA- based brand Trixxi, luxury label Lenie Boya, Liberosis Paris, Nova of London, Girl In Mind, Urban Bliss, MOO CHUU, Luxtyle, AX Paris, Foreva Young, Angeleye, Genet Collection, Mafi Mafi and Bella Donna, alongside Yumi, Finding Friday, Pistachio, Lighthouse, Jessica Graaf, Sunco, Goose Island, Luella and Lunar.
Within the Fashion Accessories destination, brands include MOPAK, Kris-Ana, Jess & Lou, ByEloise, Miss Shorthair, Nova Leathers, Miss Sparrow, Powder Design and Alice Wheeler London, while in the Jewellery & Watch destination, exhibitors include Scream Pretty, Mosart Diamond, Big Metal, Zsiska, Daughters of the Ganges and Dainty London Jewellery.
“Moda x Pure is an exciting new chapter for Spring Fair, showcasing a curated blend of contemporary fashion, bold trends, and invaluable retail insights,” states Soraya Gadelrab, Spring Fair’s event director. “The Moda x Pure catwalk will bring these collections to life, offering visitors a frontrow seat to the season’s most inspiring looks and innovative styling. This collaboration celebrates creativity and innovation, giving attendees an unparalleled opportunity to discover the latest collections and connect with industry leaders.”
Visit www.springfair.com/moda-fashion
Top: Modern Love is the theme of the Moda x Pure catwalk, with three shows taking place daily.