September’s Brand Licensing Europe (BLE) has introduced a Discovery & Design zone – a new accelerator launchpad for entry level licensing entrepreneurs.
Among the exhibitors will be Vicki Thomas Associates (VTA) which will be celebrating The Gift at the show. “VTA will be showcasing how vital the gift economy is the licensing industry. Retailers and manufacturers come to BLE to add a little of that creative magic to their ranges,” states Vicki. “The Discovery & Design section is the place where visitors and exhibitors discover original ideas and design skills. The industry needs creative talents to develop their properties into merchandise.”
She continues: “The VTA designers – Isobel Bushell, Julie Lavender and Geraldine Millett – have invited Father Christmas to visit the show to see the design and gift collections they have created such as gifts for people moving to a new home, for newest family members and items that can be shared between young and old that allow them to play together and transfer knowledge, experience and stories.”
The zone houses 14 entrepreneurs and is sold out for 2024. It sits within the busy Character & Entertainment zone and adjacent to the content theatre, ensuring lots of traffic for exhibiting entrepreneurs, which include a mix of smaller businesses and brands, from quirky greeting card companies and art illustrators to children’s authors:
Mea Mouse – new for 2024
Sophie Jonas-Hill – 2022 License This! winner
Jelly Armchair – new for 2024
Aniballers – 2023 License This! winner, new for 2024
Kate Merritt – new for 2024
Middle Mouse – new for 2024
Ginger Betty – License This! winner
Greg & Company – new for 2024
Pictufy – new for 2024
Afro Entertainment Studios – new for 2024
Two final exhibiting entrepreneurs will be announced shortly.
“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” comments BLE event director Ella Haynes. “It’s a brilliant showcase for BLE’s global audience of licensors, retailers and industry professionals to discover and partner with untapped creativity, talent and unique offerings before they go mainstream.”
Brand Licensing Europe takes place from 24-26 September, ExCeL, London.
To register, follow this link.
Top: Brand Licensing Europe will be back at London’s ExCeL from 24-26 September.
