Global licensing trade show Brand Licening Europe (BLE) will not be taking place as a physical show this October. Instead, it will be transitioning to form part of a new global event – the Festival of Licensing – which will run over a four week period, from October 6-29, 2020.
“We are incredibly excited to announce Festival of Licensing and proud of the opportunities and experiences it offers to the global licensing industry,” enthused Anna Knight, Global Licensing Group’s vice president. “Although the decision to transition Brand Licensing Europe to an all-virtual event was a difficult one, and we will miss seeing everyone at ExCeL this year, I’m proud that we have a comprehensive offering in its place and look forward to the European event kicking off the Festival of Licensing.”
The event will feature four regionally tailored events in key licensing territories, with a two or three day focus in each area.
“We have had great feedback from June’s Licensing Week Virtual, so we know that there is huge potential and appetite for industry connection during this challenging time when meeting face-to-face is difficult,” highlighted Anna.
“We also want Festival of Licensing to offer amazing experiences for everyone who joins us. One of the joys of virtual is that it can make the previously impossible possible, and we plan to use the power of the platform to fuel the imagination, delight and inspire in a fitting celebration of this industry and the people within it.”
The festival will conclude with a Licensing Leadership Summit taking place October 28-29.
Visit www.festivaloflicensing.com for more information.