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Brand Licensing Europe Celebrates 25 Years

Brand Licensing Europe (BLE) is hosting a 25th birthday bash to remember, with everyone invited to enjoy a big slice of birthday cake, lots of fizz, party props and selfie opportunities with Mable, the brand new BLE mascot, who debuted at last week’s Licensing Awards. 

Hosted in partnership with Licensing International, and sponsored by The Insights Family, the BLE ‘party to end all parties’, will take place from 5-7pm on Tuesday 24 September across two of the show floor bars: The BLE Birthday Bar and BLE x One Piece Bar 2024.

Over 3,500 meetings have already been arranged between retailers, manufacturers and brands, with visitors being urged to register now to access the online Event Planner and start organising their visit. Register for free HERE

“This is a big year for BLE, and what better way to celebrate than on the show floor with the entire European licensing community around us, and the people, businesses and brands who have driven – and continue to drive – this amazing, exciting, non-stop industry forward year on year,” comments BLE event director Ella Haynes.

“Please join us to raise a glass, as we toast our success over the last 25 years and, more importantly, the continued success of our industry. Expect fun speeches -we promise they’ll be short! – musical performers and to be entertained ‘as if by magic’. Whether you join us to network, celebrate or simply enjoy the atmosphere, this is an evening you won’t want to miss. Come for the fun, stay for the connections, and leave with memories of a spectacular birthday bash!”

No RSVP needed. Register for the show HERE

Top: Mable, BLE’s new mascot, will be in demand for selfie opportunities at the show’s 25th birthday bash.

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