With Royal Wedding fever still riding high, Amazon has revealed some of the most individual gift list choices registered by Brits on the Amazon.co.uk Wedding List service since 2016, comparing the most wanted gifts to their US counterparts.
The analysis of the top purchased products from US and UK Amazon Wedding Lists is released alongside new independent research revealing that people on both sides of the pond leave it to the last minute when it comes to buying wedding gifts. The survey of over 2,000 UK and US adults revealed that 28% cent of Brits, and 38% of Americans, admit to buying wedding presents online either the day before or on the way to the wedding itself.
Over half (53%) of British and more than two thirds (66%) of American guests prefer to buy from a registered gift list over browsing at random. The personal touch is key however, as over half (57%) of Brits and more than two thirds (67%) of Americans believe that the biggest priority when choosing a wedding gift is that it says something unique about the couple.
“The unusual and individual gifts we’ve seen registered over the years shows just how unique the nation’s tastes are and we’re delighted to be able to offer a truly personal gifting experience,” says said Lizz Wainwright, wedding list manager at Amazon.co.uk.
While traditional top products gifted over the last two years include more typical grills, cookware and digital wine coolers, Amazon.co.uk Wedding List data has revealed that almost a third (32%) of presents registered on its service in 2016 and 2017 were non-homeware related.
Some of the more unexpected top gift list products ordered include two person kayaks, Cadbury Freddo bars and camping lanterns.
Oasis’ vinyl record What’s the Story Morning Glory? is revealed to be the most purchased soundtrack for British-based newlyweds on Amazon.co.uk Wedding Lists since 2016.
Across the Atlantic, more unusual top products purchased from Amazon Wedding Lists include grocery bag dispensers, security cameras, robot vacuum cleaners and party games Cards Against Humanity and What Do You Meme?
Amazon has revealed January to be the most popular time of year to create a wedding list according to UK Wedding List data, consistent since 2012, suggesting couples are kicking off the year with important ‘wed-min’.
As part of the independent research, newlyweds were also asked about their most treasured wedding gifts. Home items such as LEGO shaped storage boxes, a washing machine and a slow cooker were identified by Brits as their favourite gifts, while other best-loved presents included speakers, matching bracelets and ski equipment.
For American newlyweds, while the majority favoured home and kitchen items from their wedding registry, other unique treasured presents included a flute and a treadmill.
Above: A two person kayak is among the more unusual wedding gifts chosen by British couples.
